NIGEL EVAN DENNIS
CREATIVE LEADER, DESIGNER, ARTIST
Good afternoon
NIGEL EVAN DENNIS
CREATIVE LEADER, DESIGNER, ARTIST
Good afternoon
Restoring Music to Its True Value
Client
Chora
Role
Co-founder, Chief Creative Officer
As Co-founder and Chief Creative Officer, I led the creative and product design of Chora, shaping the vision, brand, and system for an artist-first music platform. The result is a premium, culture-led ecosystem built as a true alternative to traditional streaming.
02
Chora
02
Chora
02
Chora
01
Chora
01
Chora
01
Chora
Overview
Chora is an artist-first music platform built to give independent musicians real economic power and a deeper connection with fans. As the creative leader, I shaped the product vision, design system, and brand expression while guiding multi-disciplinary teams toward a platform rooted in culture, clarity, and fairness.
We set out to build a premium ecosystem where artists earn directly, fans participate more deeply, and culture — not algorithms — drives discovery. I led the creative and product design organization, helping transform a zero-to-one concept into a scalable, expressive platform.
Overview
Chora is an artist-first music platform built to give independent musicians real economic power and a deeper connection with fans. As the creative leader, I shaped the product vision, design system, and brand expression while guiding multi-disciplinary teams toward a platform rooted in culture, clarity, and fairness.
We set out to build a premium ecosystem where artists earn directly, fans participate more deeply, and culture — not algorithms — drives discovery. I led the creative and product design organization, helping transform a zero-to-one concept into a scalable, expressive platform.
Overview
Chora is an artist-first music platform built to give independent musicians real economic power and a deeper connection with fans. As the creative leader, I shaped the product vision, design system, and brand expression while guiding multi-disciplinary teams toward a platform rooted in culture, clarity, and fairness.
We set out to build a premium ecosystem where artists earn directly, fans participate more deeply, and culture — not algorithms — drives discovery. I led the creative and product design organization, helping transform a zero-to-one concept into a scalable, expressive platform.
Restoring Music to Its True Value
Client
Chora
Role
Co-founder, Chief Creative Officer
Role
Co-founder, Chief Creative Officer
As Co-founder and Chief Creative Officer, I led the creative and product design of Chora, shaping the vision, brand, and system for an artist-first music platform. The result is a premium, culture-led ecosystem built as a true alternative to traditional streaming.
03
Chora
03
Chora
03
Chora
04
Chora
04
Chora
04
Chora
Problem & Opportunity
Independent artists drive modern culture, yet remain undervalued by streaming models. Low payouts, limited control, and algorithmic discovery bury their work and weaken their relationships with fans.
The opportunity was to create an artist-first platform that restores value, transparency, and community — a place where fans support artists directly, and discovery feels human again.
Problem & Opportunity
Problem & Opportunity
Independent artists drive modern culture, yet remain undervalued by streaming models. Low payouts, limited control, and algorithmic discovery bury their work and weaken their relationships with fans.
The opportunity was to create an artist-first platform that restores value, transparency, and community — a place where fans support artists directly, and discovery feels human again.
05
Chora
05
Chora
05
Chora
06
Chora
06
Chora
06
Chora
07
Chora
07
Chora
07
Chora
08
Chora
08
Chora
08
Chora
09
Chora
09
Chora
09
Chora
Solution & Vision
Chora delivers a high-end listening and discovery experience anchored in scenes, communities, and transparent economics. The visual language blends bold expression with simplicity, creating a system that feels premium, culturally alive, and unmistakably distinct in the music-tech landscape.
Creative Approach
01
Modular UI system built for scale and rapid iteration
02
Scene-based discovery replacing algorithmic feeds
03
Brand identity inspired by frequency, motion, and contemporary creative culture
Solution & Vision
Solution & Vision
Chora delivers a high-end listening and discovery experience anchored in scenes, communities, and transparent economics. The visual language blends bold expression with simplicity, creating a system that feels premium, culturally alive, and unmistakably distinct in the music-tech landscape.
Creative Approach
01
Modular UI system built for scale and rapid iteration
02
Scene-based discovery replacing algorithmic feeds
03
Brand identity inspired by frequency, motion, and contemporary creative culture
10
Chora
10
Chora
10
Chora
11
Chora
11
Chora
11
Chora
12
Chora
12
Chora
12
Chora
13
Chora
13
Chora
13
Chora
14
Chora
14
Chora
14
Chora
My Role
As creative leader, I set the creative and product vision, directed the brand and design system, and partnered closely with engineering to shape the core platform architecture. I guided the design team through rapid exploration, refinement, and execution — balancing cultural ambition with product clarity.
01
Defined the creative and product vision
02
Directed UI/UX foundations, flows, and component systems
03
Built the brand identity across logo, iconography, motion, type, voice, and color
04
Partnered with engineering to architect the platform
05
Led and mentored design and product teams end to end
My Role
My Role
As creative leader, I set the creative and product vision, directed the brand and design system, and partnered closely with engineering to shape the core platform architecture. I guided the design team through rapid exploration, refinement, and execution — balancing cultural ambition with product clarity.
01
Defined the creative and product vision
02
Directed UI/UX foundations, flows, and component systems
03
Built the brand identity across logo, iconography, motion, type, voice, and color
04
Partnered with engineering to architect the platform
05
Led and mentored design and product teams end to end
15
Chora
15
Chora
15
Chora
16
Chora
16
Chora
16
Chora
17
Chora
17
Chora
17
Chora
18
Chora
18
Chora
18
Chora
Impact
Early artists and fans validated the platform’s direction, design language, and economic model. Chora established a bold identity and a flexible foundation capable of growing into a true alternative to traditional streaming.
01
A comprehensive design and engineering system
02
A culturally expressive, premium brand identity
03
A listening and discovery experience that elevates artistry
04
Artist tools for growth, connection, and commerce
Impact
Impact
Early artists and fans validated the platform’s direction, design language, and economic model. Chora established a bold identity and a flexible foundation capable of growing into a true alternative to traditional streaming.
01
A comprehensive design and engineering system
02
A culturally expressive, premium brand identity
03
A listening and discovery experience that elevates artistry
04
Artist tools for growth, connection, and commerce
19
Chora
19
Chora
19
Chora
20
Chora
20
Chora
20
Chora
Reflection
Chora represents my belief that design should scale, brands should carry meaning, and creativity should illuminate the product. Leading both creative and product taught me how to balance ambition with rigor, and how to guide teams toward work that feels both culturally resonant and technically sound. When you build tools that honor the people they serve, the result doesn’t just function — it contributes to culture.
Reflection
Chora represents my belief that design should scale, brands should carry meaning, and creativity should illuminate the product. Leading both creative and product taught me how to balance ambition with rigor, and how to guide teams toward work that feels both culturally resonant and technically sound. When you build tools that honor the people they serve, the result doesn’t just function — it contributes to culture.
Reflection
Chora represents my belief that design should scale, brands should carry meaning, and creativity should illuminate the product. Leading both creative and product taught me how to balance ambition with rigor, and how to guide teams toward work that feels both culturally resonant and technically sound. When you build tools that honor the people they serve, the result doesn’t just function — it contributes to culture.
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NIGEL EVAN DENNIS
CREATIVE LEADER, DESIGNER, ARTIST
Good afternoon
NIGEL EVAN DENNIS
CREATIVE LEADER, DESIGNER, ARTIST
Good afternoon
Restoring Music to Its True Value
Client
Chora
Role
Co-founder, Chief Creative Officer
As Co-founder and Chief Creative Officer, I led the creative and product design of Chora, shaping the vision, brand, and system for an artist-first music platform. The result is a premium, culture-led ecosystem built as a true alternative to traditional streaming.
02
Chora
02
Chora
02
Chora
01
Chora
01
Chora
01
Chora
Overview
Chora is an artist-first music platform built to give independent musicians real economic power and a deeper connection with fans. As the creative leader, I shaped the product vision, design system, and brand expression while guiding multi-disciplinary teams toward a platform rooted in culture, clarity, and fairness.
We set out to build a premium ecosystem where artists earn directly, fans participate more deeply, and culture — not algorithms — drives discovery. I led the creative and product design organization, helping transform a zero-to-one concept into a scalable, expressive platform.
Overview
Chora is an artist-first music platform built to give independent musicians real economic power and a deeper connection with fans. As the creative leader, I shaped the product vision, design system, and brand expression while guiding multi-disciplinary teams toward a platform rooted in culture, clarity, and fairness.
We set out to build a premium ecosystem where artists earn directly, fans participate more deeply, and culture — not algorithms — drives discovery. I led the creative and product design organization, helping transform a zero-to-one concept into a scalable, expressive platform.
Overview
Chora is an artist-first music platform built to give independent musicians real economic power and a deeper connection with fans. As the creative leader, I shaped the product vision, design system, and brand expression while guiding multi-disciplinary teams toward a platform rooted in culture, clarity, and fairness.
We set out to build a premium ecosystem where artists earn directly, fans participate more deeply, and culture — not algorithms — drives discovery. I led the creative and product design organization, helping transform a zero-to-one concept into a scalable, expressive platform.
Restoring Music to Its True Value
Client
Chora
Role
Co-founder, Chief Creative Officer
Role
Co-founder, Chief Creative Officer
As Co-founder and Chief Creative Officer, I led the creative and product design of Chora, shaping the vision, brand, and system for an artist-first music platform. The result is a premium, culture-led ecosystem built as a true alternative to traditional streaming.
03
Chora
03
Chora
03
Chora
04
Chora
04
Chora
04
Chora
Problem & Opportunity
Independent artists drive modern culture, yet remain undervalued by streaming models. Low payouts, limited control, and algorithmic discovery bury their work and weaken their relationships with fans.
The opportunity was to create an artist-first platform that restores value, transparency, and community — a place where fans support artists directly, and discovery feels human again.
Problem & Opportunity
Problem & Opportunity
Independent artists drive modern culture, yet remain undervalued by streaming models. Low payouts, limited control, and algorithmic discovery bury their work and weaken their relationships with fans.
The opportunity was to create an artist-first platform that restores value, transparency, and community — a place where fans support artists directly, and discovery feels human again.
05
Chora
05
Chora
05
Chora
06
Chora
06
Chora
06
Chora
07
Chora
07
Chora
07
Chora
08
Chora
08
Chora
08
Chora
09
Chora
09
Chora
09
Chora
Solution & Vision
Chora delivers a high-end listening and discovery experience anchored in scenes, communities, and transparent economics. The visual language blends bold expression with simplicity, creating a system that feels premium, culturally alive, and unmistakably distinct in the music-tech landscape.
Creative Approach
01
Modular UI system built for scale and rapid iteration
02
Scene-based discovery replacing algorithmic feeds
03
Brand identity inspired by frequency, motion, and contemporary creative culture
Solution & Vision
Solution & Vision
Chora delivers a high-end listening and discovery experience anchored in scenes, communities, and transparent economics. The visual language blends bold expression with simplicity, creating a system that feels premium, culturally alive, and unmistakably distinct in the music-tech landscape.
Creative Approach
01
Modular UI system built for scale and rapid iteration
02
Scene-based discovery replacing algorithmic feeds
03
Brand identity inspired by frequency, motion, and contemporary creative culture
10
Chora
10
Chora
10
Chora
11
Chora
11
Chora
11
Chora
12
Chora
12
Chora
12
Chora
13
Chora
13
Chora
13
Chora
14
Chora
14
Chora
14
Chora
My Role
As creative leader, I set the creative and product vision, directed the brand and design system, and partnered closely with engineering to shape the core platform architecture. I guided the design team through rapid exploration, refinement, and execution — balancing cultural ambition with product clarity.
01
Defined the creative and product vision
02
Directed UI/UX foundations, flows, and component systems
03
Built the brand identity across logo, iconography, motion, type, voice, and color
04
Partnered with engineering to architect the platform
05
Led and mentored design and product teams end to end
My Role
My Role
As creative leader, I set the creative and product vision, directed the brand and design system, and partnered closely with engineering to shape the core platform architecture. I guided the design team through rapid exploration, refinement, and execution — balancing cultural ambition with product clarity.
01
Defined the creative and product vision
02
Directed UI/UX foundations, flows, and component systems
03
Built the brand identity across logo, iconography, motion, type, voice, and color
04
Partnered with engineering to architect the platform
05
Led and mentored design and product teams end to end
15
Chora
15
Chora
15
Chora
16
Chora
16
Chora
16
Chora
17
Chora
17
Chora
17
Chora
18
Chora
18
Chora
18
Chora
Impact
Early artists and fans validated the platform’s direction, design language, and economic model. Chora established a bold identity and a flexible foundation capable of growing into a true alternative to traditional streaming.
01
A comprehensive design and engineering system
02
A culturally expressive, premium brand identity
03
A listening and discovery experience that elevates artistry
04
Artist tools for growth, connection, and commerce
Impact
Impact
Early artists and fans validated the platform’s direction, design language, and economic model. Chora established a bold identity and a flexible foundation capable of growing into a true alternative to traditional streaming.
01
A comprehensive design and engineering system
02
A culturally expressive, premium brand identity
03
A listening and discovery experience that elevates artistry
04
Artist tools for growth, connection, and commerce
19
Chora
19
Chora
19
Chora
20
Chora
20
Chora
20
Chora
Reflection
Chora represents my belief that design should scale, brands should carry meaning, and creativity should illuminate the product. Leading both creative and product taught me how to balance ambition with rigor, and how to guide teams toward work that feels both culturally resonant and technically sound. When you build tools that honor the people they serve, the result doesn’t just function — it contributes to culture.
Reflection
Chora represents my belief that design should scale, brands should carry meaning, and creativity should illuminate the product. Leading both creative and product taught me how to balance ambition with rigor, and how to guide teams toward work that feels both culturally resonant and technically sound. When you build tools that honor the people they serve, the result doesn’t just function — it contributes to culture.
Reflection
Chora represents my belief that design should scale, brands should carry meaning, and creativity should illuminate the product. Leading both creative and product taught me how to balance ambition with rigor, and how to guide teams toward work that feels both culturally resonant and technically sound. When you build tools that honor the people they serve, the result doesn’t just function — it contributes to culture.
More
↑
Back to Top