In an effort to bolster recruitment efforts, the United States Army charged our team with a tall task — reintroduce the Army to a generation that was coming to terms with the prospective career options available to them. 'What's Your Warrior?' became a powerful call for a generation eager to make a positive impact on their communities and their future.
“What’s Your Warrior?” challenges prospects to reevaluate what a life in uniform might look like. To transform that interest into intent, prospects must understand not only thatthe Army offers lots of career choices, but that the Army has specific options that align with their personal interests and goals.
Director — FILFURY
Production & Design — The Mill
Photography — Coty Tarr
Agency — Team DDB Chicago