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Nigel Evan Dennis
WorkAbout
Campaign
Mitsubishi Motors N.A.
—
Outlast the Competition
2023
Services
Creative Direction
Art Direction
Design
Illustration

The competition can be steep. But with the confidence and reliability to match impressive and unexpected features, suddenly a greater story can be told and going head-to-head against the competition becomes more attainable.

The sole purpose of this series of videos was to focus on the features that outperform and outshine the competition. Paired with compelling voice over and aspirational music, the Mitsubishi Outlander PHEV is not only a worth competitor but the superior choice.
Credits

Agency — Critical Mass

Editing + Post-production — Wander Studio

Cinematography — Tim Damon Productions

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