Nissan faced a challenge - how do we get our trucks to a commercial audience? The trust wasn't the problem. It was the position. We needed to position the vehicles to mean more to a commercial owner.

The online experience showcased the Titan's durability, versatility, and advanced features, positioning it as the perfect choice for businesses seeking a reliable and efficient vehicle for their fleet. Through engaging content, expert insights, and interactive elements, the online experience provided a comprehensive overview of the Titan's capabilities and demonstrated its ability to handle even the toughest jobs.