To re-establish BMW USA as a leader in automotive luxury, we were asked to better exemplify the BMW difference—the soul of the brand’s premium status. One of the biggest transformations to date is the Build-Your-Own (BYO) experience. A far more dynamic, enjoyable, and visually stunning experience was created, and was built on an underlying recommendation engine that drives personalization, localization, and more of what truly engages site visitors.
The BMW Build Your Own experience has helped drive a 2.6x lift in Product Page Lead Form Submissions, and a 37% increase in Lead Form Submissions vs. 2018 baselines.
Agency — Critical Mass