Critical Mass
Creative Direction
Art Direction
Within the Nissan Commercial Vehicles landscape, we saw a need to cater an experience to the needs and desires of the people who would buy this vehicle for their small business. A streamlined approach focusing on the features that are important to this customer set and an art direction consideration that was bold and strong moved thousands of trucks off the lots.
Our experience needed to be respond quickly to users' interactions driving them to explore the vehicle and possibly purchase directly through
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