Critical Mass
Creative Direction
Art Direction
The NV Cargo van is built on one of the toughest frames in the business. So it seemed like a no-brainer for legendary 4x4 builder Ian Johnson (Power Nation, Xtreme Offroad) to build upon. Where else would we take it than the infamous Pyeatt Draw in the highlands of Arizona? While the spectacle of this monstrous vehicle was enough to stare at in wonder, the campaign behind it was one of awareness; awareness of Nissan's commitment to be the hardest working vehicles on the road and the power of the NV Cargo.
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